Privacy Policy
Vertical Ascents Training LLC
Last updated: 21 October 2026
Vertical Ascents Training LLC (“Vertical Ascents”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, contact us, subscribe to our newsletter or participate in our coaching services and educational programmes.
1. Who We Are
Vertical Ascents Training LLC is a Wyoming limited liability company providing remote climbing coaching and educational services internationally.
Registered office:
30 N Gould St, STE 21848
Sheridan, WY 82801
United States
Website: https://www.verticalascents.com
Email: info@verticalascents.com
Vertical Ascents Training LLC is generally the data controller for personal information collected and used in operating our coaching business.
2. Information We Collect
Depending on how you interact with us, we may collect:
Contact information: Your name, email address, telephone number and other contact details.
Coaching information: Your climbing experience, goals, training history, climbing performance, training preferences and program participation.
Health information: Injuries, pain, health conditions or physical limitations that you choose to disclose.
Training records: Coaching notes, training logs, exercise records, submitted climbing videos and feedback.
Payment information: Purchase and transaction details. Payment card information is handled by our payment providers rather than stored directly by us.
Website information: Technical information and website usage information collected through Squarespace and associated services.
Marketing information: Newsletter subscriptions, email preferences and engagement information.
We collect information directly from you, through our coaching platforms, and through service providers involved in operating our business.
3. How We Use Your Information
We use personal information to:
Provide and administer coaching services and educational programs.
Understand your climbing goals, experience and training needs.
Develop and adjust training recommendations.
Communicate with you about your coaching.
Manage payments, subscriptions and business records.
Respond to enquiries and provide customer support.
Send newsletters and marketing communications where permitted.
Maintain and improve our website and services.
Comply with legal obligations and protect our legitimate business interests.
4. Legal Bases for Processing
Where UK GDPR applies, we process personal information using an appropriate lawful basis.
These may include:
Contract: To provide coaching services or programs you have purchased, including managing enrollment and payments.
Legitimate interests: To administer and improve our business, maintain appropriate records and respond to enquiries, where those interests are not overridden by your rights.
Consent: Where required for optional activities such as certain marketing communications or non-essential cookies.
Legal obligation: Where we must retain or disclose information to comply with applicable laws.
Health information receives additional legal protection and is addressed separately below.
5. Health and Injury Information
We may ask about injuries, health conditions and physical limitations to help us understand your circumstances and provide appropriate coaching recommendations.
You should share only information relevant to your climbing and training.
Initial coaching intake forms are reviewed by the program director. Relevant information may be shared with your assigned coach where necessary to provide coaching services.
Health information is treated as confidential and is not used for general marketing.
Where required by applicable data protection law, we will identify an appropriate additional legal condition for processing health information. Where we rely on explicit consent, we will explain how you can withdraw that consent.
Vertical Ascents does not provide medical advice, diagnosis, treatment or injury rehabilitation.
6. Coaching Platforms and Access
We use TrueCoach and Notion to manage coaching programs, training records and client information. The platform used may vary depending on the client and coaching service.
In TrueCoach, coaches have individual logins and can access only their assigned clients. The program director has administrative access to all client records.
In Notion, coaches access information relating to their assigned clients and may share relevant information with the program director.
We limit access to client information to people involved in delivering or administering the relevant services.
We may also use Google Drive, Google Docs, Typeform, Google Meet, telephone calls and WhatsApp as part of our coaching and business operations.
7. Service Providers
We use third-party services to operate our business, including:
TrueCoach: Coaching delivery and training records.
Notion: Coaching information and program management.
Typeform: Client intake forms and enrollment information.
Google Workspace: Documents, file storage and communications.
Google Meet and WhatsApp: Coaching communications where applicable.
MailerLite: Newsletters and email communications.
Squarespace: Website hosting and website analytics.
Payment providers, including Stripe: Payments and subscriptions.
These providers may process personal information on our behalf or act as independent controllers for certain activities, according to their services and applicable terms.
We may also disclose information where required by law or reasonably necessary to establish, exercise or defend legal claims.
We do not sell client personal information to advertisers.
8. International Data Transfers
Vertical Ascents operates internationally and uses service providers that may process personal information outside the United Kingdom.
Some contracted coaches are based in the United States. Where international access to client information is necessary, we limit that access to the information required to provide coaching services.
International transfers are subject to applicable data protection requirements, including appropriate safeguards where required.
You may contact us for further information about the safeguards applicable to your personal information.
9. Newsletter and Marketing
We use MailerLite to manage our newsletter and marketing communications.
When you subscribe, we collect your email address and any additional information you choose to provide.
We may also send marketing communications to existing or former customers where permitted by applicable law.
You can unsubscribe from marketing emails at any time using the unsubscribe link included in our messages or by contacting us.
We may continue to send necessary service-related communications concerning coaching or programs you have purchased.
10. Website Analytics and Cookies
Our website is hosted by Squarespace and may use cookies and similar technologies for essential website functions, preferences and analytics.
We use Squarespace Analytics to understand website activity.
We also use Google Search Console to understand how our website appears and performs in Google Search. Google Search Console is not the same as Google Analytics.
Our website provides cookie preference controls, including options to accept, decline or manage cookies.
We restrict non-essential Squarespace cookies unless visitors provide the necessary consent.
11. How Long We Keep Your Information
We generally retain client coaching records, including training logs, coaching notes and submitted videos, for up to 12 months after the coaching relationship ends.
We aim to delete health information when it is no longer necessary for the purpose for which it was collected.
Information may be retained longer where reasonably necessary to meet legal obligations, manage disputes or establish, exercise or defend legal claims.
Financial and transaction records may be retained for longer periods where required by applicable law.
Newsletter information is generally retained while you remain subscribed, subject to appropriate records of unsubscribes and other legal requirements.
You may request deletion of your personal information by contacting info@verticalascents.com.
12. How We Protect Your Information
We take reasonable steps to protect personal information, including:
Restricting access to authorised coaches and service providers.
Using individual account credentials.
Enabling two-factor authentication where available.
Limiting access to information needed for coaching and administration.
Reviewing and deleting records when they are no longer required.
No online system can be guaranteed completely secure.
13. Your Privacy Rights
Depending on the laws that apply to you, you may have rights to:
Access the personal information we hold about you.
Request correction of inaccurate information.
Request deletion of personal information.
Object to certain processing or request that processing be restricted.
Withdraw consent where consent is the basis for processing.
Request transfer of certain personal information.
Complain to a relevant data protection authority.
Where UK data protection law applies, you may raise concerns with the Information Commissioner's Office (ICO).
To exercise your rights, contact info@verticalascents.com.
We will respond in accordance with applicable legal requirements.
14. Children's Privacy
Our coaching services and training programmes are intended for adults aged 18 and over.
We do not knowingly collect personal information from children through our coaching enrolment process.
If you believe a child has provided personal information to us, please contact us.
15. Client Videos and Educational Materials
Clients may submit climbing videos or other training materials for private coaching and feedback.
We do not publish client climbing footage for marketing purposes without separate permission.
Client-submitted materials are handled in accordance with this Privacy Policy.
16. Links to Other Websites
Our website and educational materials may contain links to third-party websites.
We are not responsible for the privacy practices of websites operated by other organisations. We encourage you to review their privacy policies.
17. Changes to This Policy
We may update this Privacy Policy to reflect changes to our services, business operations or legal requirements.
The latest version will be published on our website with an updated revision date.
Where appropriate, we will provide additional notice of significant changes.
18. Contact
For privacy enquiries, requests concerning your personal information or questions about this policy, contact:
Vertical Ascents Training LLC